Yeah, let’s get patriotic
again and do another one from the Swedish manufacturer Sjöö Sandström! This
watch is quite unique and I have had three of them so far. It really has a
special place in my heart. To quote Sjöö Sandström directly: "It was developed for the Volvo Ocean Race and was
designed to meet the extreme conditions of competitive sailing". That is just awesome!
I bought my first one in
August 2014. I had been ogling at it for quite a while but paying thousands of
dollars for a digital watch (I think MSRP is somewhere around $2500) felt like
a weird thing to do. But this watch is no ordinary digital watch. It is
something more than that. As always I’m bias when it comes to Swedish design
but when I look beyond that I see a watch that has been designed with thought
and effort to serve an actual purpose except for just telling the time and that’s what is turning me on. That’s
what I’m prepared to pay money for; a serious and well-designed product.
#233 - The Sjöö Sandström UTC ORC. |
To me, one of the most
interesting details about the UTC ORC is the heart of this watch; the high-tech digital module. It was developed by the Swedish arms manufacturer Bofors and was originally
used in their robots and missiles. The UTC ORC shares this digital module with
Sjöö Sandström’s most iconic model the Chronolink; the watch that Sjöö
Sandström might be most associated with (which besides from the digital module
also has a manual movement). It has tones of features (day, date, week, month,
year, chronograph, world time, UTC, memory bank, DST function, alarm) and is
quite easy to maneuver once you get the hang of it but it requires some
studying the manual. The watch can be set to three different modes – Normal,
Active and Extreme – which are supposed to be developed and customized based on
different sailing conditions. In Normal mode the display stays black until you activate it by
pushing one of the buttons. The display
is also backlit with a red light which is activated automatically by a sensor
if the light conditions are poor. The UTC ORC has gone through at least one major update were the movement was upgraded and the display was changed to negative. The early models didn’t have a negative display
which in my opinion didn’t make them as legible. This watch is super cool and I think it looks
great but one detail, which it shares with other Sjöö Sandström models, are the polished center links of the bracelet that I'm not too happy about. It totally takes away the tool watch feeling. I would have loved to see Sjöö Sandström to
come up with a rubber strap that is fitted tight to the watch case. That would
look awesome and make it much lighter and more tooly.
The second one I got had originally been donated by Sjöö Sandström to the Swedish watch forum Klocksnack to be auctioned off for charity. The winner of the auction never used it and had kept it in its box almost the entire time. It was pretty much brand new when I got it. I was happy to have one again because I couldn’t really remember for what reason I sold my first one.
The second one I got had originally been donated by Sjöö Sandström to the Swedish watch forum Klocksnack to be auctioned off for charity. The winner of the auction never used it and had kept it in its box almost the entire time. It was pretty much brand new when I got it. I was happy to have one again because I couldn’t really remember for what reason I sold my first one.
The red backlight is said to be gentler for the eyes in darkness and does not cause temporary blindness like white backlight. |
The third one I got a hold of
came to me in a trade and turned out to be one of the first one hundred made
and those watches were mainly given to the Volvo Ocean Race crew. This one had seen some action and was pretty banged up. You could tell it had been used as a tool watch but still it worked just fine. It came on a really cool and worn original velcro strap.
Titanium case back. No. 76 of the first 100. |
The only negative thing I can really come to think of that bothered me a little bit was that you couldn't tell the time by just glancing at it since you had to push one of the buttons to activate the display. Of course, wearing this watch every day will teach your muscle memory to do this without thinking but when rotating this watch with others that's a thing that might become an issue.
I really want to encourage my international readers to explore Sjöö Sandström and their collection if you haven't already done that. They are genuinly service minded and if you're looking for something unique that everybody else doesn't have, look no further.
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Flipper's Diary unless noted.